SEO Case Studies Showing Our Client's Success

SEO Case Study #1

This graphic is a screen shot from our client's Google Search Console comparing their search presence for the past 28 days, and the previous 28 days. This is an existing client that we manage their website for and they sell products off-line.

And before you say this business could be seasonal, it is... but the most recent 28 days is heading into their slow season, if anything the prior 28 days would typically have more traffic.

What we did: Using a copy optimizing tool in our arsenal, armed with Google Keyword Planner data about the keyword phrases people are looking for, we rewrote the homepage of their website. That's it. There were zero links acquired for this client during the time period. We simply optimized the content to match user intent and updated the site.

Notes about the results in the graphic: 

Total Clicks to the site nearly tripled during the 28 days. 1,130 clicks in the previous time frame, over 3,000 in the most recent 28 days.

Total Impressions (meaning how often they showed in the Google Search Results) almost doubled in the 2nd 28 days.

Average CTR (Click Through Rate) meaning how often their search results were clicked on increased by 1.2%. Higher rankings get clicked on more often.

Average Position across ALL 1,000+ keyword phrases Google associates with the site increased by only .8 positions. BUT, the primary keyword phrases we were targeting increased greatly, landing in the #2 search result, 2nd only to the product manufacturer, resulting in large increases in the number of clicks to the site.

The largest increase in clicks for a keyword phrase was 4.6 times (meaning 4.6 times as many people clicked on their new highly ranked keyword phrase as the previous 28 days), while 3 other phrases showed increases of 2.2 to 2.4 times, delivering an additional 906 site visitors during the month on just 4 keyword phrases. 
 

What Google had to say about the changes is shown in the 2nd graphic. That's a screen shot of an email sent out by Search Console. In case you can't read the fine print it says: "Your page clicks increased by 594% over the usual daily average." 594%!

 

 

SEO Case Study #2

In the 1st case study, we reported results of increased traffic to the website due to our Monthly SEO Campaign. Often, those are the only results we have access to as many of our clients are tight-lipped about the actual revenue increases from our efforts. Perhaps they are afraid we'll suddenly start charging more if we know how much their sales have increased (we won't, promise!).

However, Joni Vore from Apple Plumbing in Scottsdale, AZ wasn't shy about sharing her results.

 

 

"After 6 months of the new website launch and our monthly SEO Campaign, our Internet generated business has increased by 440%!"

Thanks for sharing Joni!

 

SEO Case Study #3

In our first two case studies we were working with existing clients that had an established website for many years. But what if your domain and website is brand new?

Honestly, it will be more challenging when going up against established competitors who may have nearly 3 decades of head start on you, but this case study at least shows 1st page rankings are possible, and in a short period of time.

The client is the Palm Springs Palate who provides private chef, personal chef and catering services in the Palm Springs California area. We built a brand new website for them and began their monthly SEO campaign.
 

SEO Campaign: What We Did

Content Development: We immediately rewrote and beefed up the text content on the site. While client's hate it and they are right when they say people aren't going to read all of those words on the page, Google will. The old adage "A picture is worth a Thousand words" may be true, but Google wants the 1,000 words so we are going to give it to them. We rewrote all the copy on the site using our advanced tools that compare existing top ranked pages to the copy we are writing. While this process obviously takes more time, it's well worth it.

Link Building: Acquiring links is the biggest challenge in SEO, but without it, your results will generally suffer. We wrote additional copy and submitted it to other sites related to travel and leisure, dining, and entertainment. They published our content that included links back to our client's site. Essentially, "voting" for the site in Google's eyes that it was worth ranking well.

SEO Results: In just over 2 months we saw the site's average keyword ranking rise over 20 positions, with 6 keyword phrases on the 1st page of the search results.

The site continued to improve over the next 3 months, gaining two additional 1st-page rankings and, surprisingly, even continued to rise after the late May Google Core Algorithm update. While this was a massive update that rocked many sites, including a few of our own, this site sailed through with flying colors and came out the other side stronger. You can see the algorithm updates indicated by the two little Google logos in the chart's timeline.

Update: One year later the site continues to grow in rankings and is now ranking for 53 keyword phrases, over a dozen of them in the top 10.